Leader. Connector. Innovator
a lifetime of big ideas.
My 25+ years of experience in non-profit and arts marketing has kept me busy working on a variety of cool projects with amazing clients. (Check them out in my client section!) In a world of specialization, you can count on me to cover all your bases and tell you what you need to move your organization forward. That’s what my clients love about me most. I can look at the big picture and then roll of my sleeves and deliver. While I consider myself an expert, I never stop learning.
here’s what I can do for you:
Strategic Planning & Change Management
Interim Marketing & Short-Term Project Management
Leadership Coaching and Mentoring
Brand Management
Creative Management
Partnerships & Promotions
Publicity Campaigns: Video Production & Photo Shoots
Revenue Maximization: Pricing, Inventory Management, Discount Strategies
Hey, y’all.
I relocated to Houston in 2015 to lead branding, communications, and marketing initiatives for the re-opening of the Alley Theatre after its $54M renovation. In addition to achieving $8 million in earned revenue annually, I was able to actively facilitate internal change efforts to set a new strategic direction for the department. Following the opening of the Alley, I took a position with the Lone Star Flight Museum to lead the opening of its $38M new facility at Ellington Airport. I established and led organization’s first marketing department including staffing, branding, and revenue optimization.
so what else is interesting?
As the Director of External Relations at Seattle Repertory Theatre, I established the Department of External Relations, unifying the marketing and development teams and infusing the concept of universal revenue. I launched the “One Patron” strategy and established the Department of Patron Experience, a national model for building relationships and establishing loyalty among patrons.
Prior to working in Seattle, I was Director of Marketing and Communications at the Hennepin Theatre Trust in Minneapolis, Minnesota, where I managed over 200 presentations annually, including the Broadway Series, concerts and various performing arts events. As Senior Director of Marketing for Clear Channel Entertainment, I co-managed programming and sales initiatives for Broadway Across America in Minnesota and Wisconsin. I also worked in Marketing Planning for Target Corporation, executing marketing initiatives and co-branded partnerships.